Arki / Strategy

Service Design Strategy Hub

This is the central strategy route for www.arkilife.fi/strategy. It organizes all strategy documents in one clear flow from commercial direction to execution tasks.

Open Integrated Investor Strategy Open Business Model Page (/bm)

Reading Flow

Recommended Order

  1. Integrated investor strategy (business + sales + marketing + execution)
  2. Sales strategy and product packaging
  3. Marketing execution (LinkedIn + Twitter)
  4. Color palette system
  5. Logo specification
  6. Story and identity
  7. Weekly execution tasks

Core Decks

Strategy Links

0. Integrated Investor Strategy (Master)

Professional, interactive strategy combining business model, sales architecture, marketing engine, economic model, and execution translator in one page.

Open Master Strategy

0B. Business Model (S-DL)

Dedicated 9-block Service-Dominant Logic business model page with source-backed assumptions tailored to Arki.

Open /bm

1. Sales, Product Tiers, and Subscription Plan

End-to-end framework from research and data to prototype iteration, tier architecture, contract periods, and per-person licensing.

Open Sales Strategy

2. Marketing Execution Plan (LinkedIn + Twitter)

Campaign structure, content pillars, 12-week calendar, KPI model, and weekly optimization cycle.

Open Marketing Plan

3. Color Palette System

Approved color roles, usage mapping, accessibility thresholds, and UI consistency rules for all assets.

Open Color System

4. Logo Specification

Logo usage rules, clear-space, minimum size, allowed backgrounds, and do/don't guidance for brand protection.

Open Logo Spec

5. Story and Identity

Brand narrative, positioning statement, voice principles, and messaging hierarchy across stakeholders.

Open Story & Identity

6. Weekly Tasks and Operating Rhythm

Structured weekly task board for founders and teams: sales, marketing, product, and brand operations.

Open Weekly Tasks

Supporting Docs

Reference Documents

Partner Framework Combined Brand + Marketing Deck