Arki Partner Working Document

General Framework To Review, Decide, And Apply Together

Built from www.arkilife.fi + your prior inputs (target audience, role model, colors, fonts, team, multilingual focus).

North Star

Core Positioning

  • One hub where managers, boards, residents, and vendors stay connected.
  • Visible ownership, shared status, practical rollout.
  • No pricing noise, clear operational value first.
Target Market

Who We Serve First

  • Finnish housing management companies.
  • Housing boards and resident communities.
  • Service vendors working on maintenance workflows.
Role Framework

Role Jobs-To-Be-Done (Live Site Structure)

Role Main Need Arki Promise
Management Company Control intake, assignment, follow-up Run operations from one thread with less coordination overhead
Housing Board See what matters without noise Board-ready visibility on owner, status, and completion evidence
Residents Clear updates and transparency Know what was reported and what happens next
Service Vendors Get context before arriving on site Work from clearer briefs, expectations, and sign-off flow
Journey Model

Workflow We Keep Consistent Across Messaging

01

Capture

Issue enters with photos, location, category.

02

Assign

Manager sets owner, priority, response target.

03

Coordinate

Vendor + stakeholders work in one thread.

04

Update

Status stays visible to all relevant parties.

05

Close

Completion proof is stored for governance.

Design Guardrails

Brand System To Enforce

Navy #0F2742 Warm Light #F7F4EE Steel Gray #5B6570 Gold #C2A36B Dark Navy #08192B Card #E3E0DA
  • Poppins for headings, Inter for body.
  • Gold used for accents, labels, active highlights.
  • Keep negative space generous. Avoid dense blocks.
Multilingual Quality

Language Reliability Rules

  • Site must read naturally in EN/FI/SV, not literal translations.
  • Always keep Finnish/Swedish letters correct: ä ö å Ä Ö Å.
  • Shorter headline sizing in FI/SV to avoid overflow issues.
  • Run text QA every release on hero, CTA, workflow, form, FAQ.
Team Positioning

Leadership Blocks (Current Site Data)

Order Name Title Responsibility Focus
1 Yasser Youssef Founder Platform & Delivery
2 Tarek Fahmy Co-Founder Product & Workflow Strategy
3 Tomi Kopaly Co-Founder Customer Success & Governance
Execution Plan

Partner Cadence Framework

  • Weekly: review one section (message, visuals, proof, form).
  • Bi-weekly: run multilingual QA and UX spacing pass.
  • Monthly: update proof blocks (screenshots, metrics, testimonials).
  • Quarterly: revisit role messaging and market fit assumptions.
Partner Checklist

Go/No-Go Before Publish

  • Hero message is clear in EN/FI/SV.
  • Design uses approved color system only.
  • Workflow arrows and spacing are visually clean.
  • Team card names/titles/links are correct.
  • Contact form route and CTA behavior are validated.
  • No broken screenshots or placeholder copy remains.
Working Space

Decision Log (Use This In Partner Reviews)

Date Decision Owner Status Notes
____________________
____________________
____________________
____________________

This framework is intentionally practical: use it as the single checklist for content, design, translation, and publish readiness.