Brand System
Arki Color Palette
Primary Palette
| Color | Hex | Use | Swatch |
|---|---|---|---|
| Navy | #0F2742 | Headlines, navigation, primary content anchors | |
| Warm Light | #F7F4EE | Main background and breathing space | |
| Steel Gray | #5B6570 | Body copy, secondary text | |
| Gold Accent | #C2A36B | Buttons, labels, highlights, active accents |
Functional and Support Colors
| Color | Hex | Use | Swatch |
|---|---|---|---|
| Dark Navy | #08192B | Hover states and contrast depth | |
| Card Surface | #E3E0DA | Cards and framed content blocks | |
| Accent Hover | #B1915B | Gold button hover/active state |
Usage Guardrails
- Never use white as dominant section background; use warm light instead.
- Gold is accent-only. Keep body and long text in navy/steel for readability.
- For CTA contrast: gold background with navy text; navy background with warm text.
- Do not introduce new saturated colors without partner approval.